Content
Overview
The goal of this project was to reinvent the product packaging, giving it a fresh and modern look that stands out on the shelves. With this redesign I intended to enhance the overall consumer experience, making the product more appealing and accessible to its target audience.
Before & After
Original
My Design
Transformation
I wanted to take the original dated packaging and give it a modern, clean twist. With the recent health scandals this candy has had, I wanted the packaging to suggest the product is cleaner and more luxurious with trustworthy branding.
I chose a carton design instead of a plastic bag and used a modern vector drawing to create that luxurious feel while staying true to the playful, younger vibe the brand represents.
Moodboard
Flat Mockup
